Meta is rolling out a new paid subscription model for Facebook, Instagram and WhatsApp.

Plans range from about $3 to $4 a month, depending on the app. Meta says the plans give subscribers access to extra features, including customizable themes, “super” reactions and insight into who is watching their stories, which they can now extend beyond 24 hours.

Meta is following the trend of many other companies — like X, like Youtube — and saying hey you know we’re spending tons of money on AI, we need other revenue streams and social media is becoming sort of tiered.

The new plans will not replace what Meta currently offers. The company says it is also testing additional subscription plans for creators and businesses, as well as AI-focused plans for all users.