Your face can now earn your Facebook account a verification badge, and it's free.

On Friday, Meta Platforms launched Facebook Verified, a badge that confirms there’s a real person behind a profile. The process works through selfie-based verification.

A Facebook user can record a short video selfie, which will then be used by facial-recognition technology to check against existing profile photos to confirm a match.

Once a user is verified, their badge will appear across Facebook Marketplace, Dating, Groups and a user’s profile to start. Meta has plans to eventually add the badges to posts in feeds as well.

Users only have to verify once through the free process, which has no subscription fee.

The badges for Facebook Verified appear to look different than the familiar blue ones that users pay for. Facebook Verified will be rolled out in phases, starting in select markets, with plans for global expansion.

Meta is launching this new process as more content throughout its platforms is AI-generated.